Branding

- Increases the product's perceived value to the customer and thus increases brand equity. A brand is an implied promise that the level of quality people have come to expect from that particular brand will continue with future purchases of the same product. This may increase sales by making a comparison with competing products more favorable. It may also enable the manufacturer to charge more for the product.
Our branding procedure starts with research on your demographic markets, your industry, your competition and your company or organization on through to the final art stage where it is integrated through your organization and marketing channels to get maximum impact and visibiity.

Book and Publication Design

- Every book must be designed. A well-designed book is recognizable at a glance. The cover draws interest, the text is inviting and flows well into the visual logic, which is evident. I also do all the essential computer stuff with software, specific to book design and image editing. I also serve as liaison to your printer, and offer technical guidance throughout the publishing process to ensure excellence.

Packaging Design

- Packaging and labels can be used to encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for several decades. Marketing communications and graphic design are applied to the surface of the package and, in many cases, the point of sale display. Packaging design often goes hand in hand with our branding services to improve product visibility and shelf presence.

Illustration

- Our art and technical illustration services tell the story of your project or product. Our services range from a variety of mediums. From CAD to digital to paint to pastels, depending on the voice of your project.