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Logo Archive

One thing you’ll notice about this list of the most effective logos…






One thing you’ll notice about this list of the most effective logos in history, they’re simple. Almost ridiculously so.
So much so, they very rarely go out of style>
Although I feel the Westinghouse logo has a hint of late 1950’s in it and the early 70’s called and want their PBS logo back.
not that there’s anything wrong with these, sometimes the brand identity means to hang on to some nostalgia.
Just not sure those are the right industries for it.

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Paper Cut-Outs

A study about design thinking took people from Kindergarten to their last…

A study about design thinking took people from Kindergarten to their last year of a master’s program. They were given paper clips and told to come up with as many uses for them as they could. While the master’s program students are able to come up with roughly 6 or 7, the kindergarteners were able to come up with well over 200. They were able to ask ‘What if it was a 100 feet long and made out of rubber?’