The thing about logos, is they often follow design popular design trends for fads.
Which is why they should be updated every few years. I recently covered some UPS logos in a previous blog post that is a perfect illustration. Although, Paul rand’s design was pretty timeless, it was time for an update.
Well, Sandi has uncovered a bunch of great logos from the 1950’s and 60’s on her flickr page. Many still look great today! The secret is their simplicity.
Check them out here and notice the simple shapes they use. The best logos can be drawn on a frosty window with one finger.