Neglecting the Power of Simplicity:

I don’t want to beat a horse into the ground here, I mean, I’ve written quite a bit about simplicity in design lately. But I cant reiterate enough that illustration is not design…and design is not illustration.

Ive seen a slew…that’s right, an entire slew of logos lately, that if they strip the 3, 4 even 5 colors out of it, the shading, the highlights, the lighting effects, the texture effects, etc etc….you wind up with a hot mess and have lost the entire purpose of the branding.

A good designer does not believe that if they add more effects in design, it will become attractive. But the reality is otherwise. Adding too many elements to a design makes it complicated and messy to look at. They often neglect the power and significance of simplicity. Instead of making intricate and difficult to comprehend designs, designers must prefer simple concept that the target audience will easily remember.

However, I will say, in some instances, when a company has already built 40 years of brand equity into their brand, changing it for the over simplified look was a screaming disaster. *cough*seattles best*cough*