Designer and illustrator David Iglesias, of Tender Creative in Manhattan, redesigned Burger King’s packaging as part of their global packaging renovation.He also redesigned their existing icon system. The fast food giant wanted to expand its universal appeal by focusing more on bold illustrations and reducing the amount of text on their products. Iglesias’ designs helped to add more emphasis to Burger King’s popular menu items.
I realize most people don’t look at fast food packaging in that much detail. I mean, I design packaging, and I don’t even look at it. But these are so interestingly active. The sense of motion in each piece makes me wanna run down and get a Whopper and run back home in hopes of burning off a few hundred of the 1500 calories.
Either way, great work.
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Posted in November 9, 2011