Search
Articles
Categories
Sections

Can a font help a city make a comeback?

The question arose, can something as simple as a typeface, a font, help an entire city?
Truth is, only time will tell, but like anything else, a city can only be helped by a successful brand.
Keep in mind, a brand is not a logo, it’s a perception.


Is it fun? Does it have some swagger?
In this article by Zak Stone, Chattanooga, Tennessee is betting on just that.
The utilitarian type around the city is being replaced with a custom typeface, adding to the city’s brand.

Do you think your city would benefit from strengthening it’s brand?

Comments

comments

Powered by Facebook Comments

Posted in March 30, 2012

Tagged in: