The question arose, can something as simple as a typeface, a font, help an entire city?
Truth is, only time will tell, but like anything else, a city can only be helped by a successful brand.
Keep in mind, a brand is not a logo, it’s a perception.
Is it fun? Does it have some swagger?
In this article by Zak Stone, Chattanooga, Tennessee is betting on just that.
The utilitarian type around the city is being replaced with a custom typeface, adding to the city’s brand.