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Supersize!

Posted by admin on Nov 9, 2011 in , , , , , , , , , , , , , , ,

Designer and illustrator David Iglesias, of Tender Creative in Manhattan, redesigned Burger King’s packaging as part of their global packaging renovation.He also redesigned their existing icon system. The fast food giant wanted to expand its universal appeal by focusing more on bold illustrations and reducing the amount of text on their products. Iglesias’ designs helped to add more emphasis to Burger King’s popular menu items. Read more…

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