There was a time when the study and practice of typography was a true science and art. Today, anyone can download fonts, make them bold, change the size of characters, and so on within seconds thanks to most software programs. With that comes a hodgepodge of type that doesn’t always accurately reflect a brand’s promise nor does it always work cohesively with the psychological reactions consumers have to it. Read more…
Finding a proper designer is not always an easy task. With so many computer users who can cut and paste, you’re likely to find more than a few who just don’t have the skills to back up their claims.
Well, here is a list from Mr. Airey to help put in focus what is is you should be looking for. Read more…
The question arose, can something as simple as a typeface, a font, help an entire city?
Truth is, only time will tell, but like anything else, a city can only be helped by a successful brand.
Keep in mind, a brand is not a logo, it’s a perception.
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