Where, O fonts, are thy sting?

There was a time when the study and practice of typography was a true science and art. Today, anyone can…

There was a time when the study and practice of typography was a true science and art. Today, anyone can download fonts, make them bold, change the size of characters, and so on within seconds thanks to most software programs. With that comes a hodgepodge of type that doesn’t always accurately reflect a brand’s promise nor does it always work cohesively with the psychological reactions consumers have to it.